AppsFlyer, Adjust and Branch are excellent products — for enterprises. If you are an indie or a small team shipping a subscription app on RevenueCat, the enterprise MMP model tends to work against you: an SDK to integrate and maintain, annual contracts, and pricing that assumes a large media budget. There is now a lighter, usage-priced way to get the same core outcome.
What subscription apps actually need
- Know which campaign and creative drove each paying subscriber
- Feed those conversions back to Meta and TikTok so the algorithm optimizes
- Do it fast, without an SDK slowing down releases, and without a contract
The modern, usage-priced approach
MakeRVN is a webhook-first MMP built around RevenueCat. Instead of an SDK, you use a tracking link and the RevenueCat webhook; MakeRVN attributes each purchase and forwards it server-side to Meta Conversions API and TikTok Events API. Pricing is €1 per attributed conversion with no monthly base fee, and the first 50 conversions are free.
Honest: when a legacy MMP still wins
If you spend at enterprise scale across a dozen networks, need SKAdNetwork aggregation dashboards, fraud suites, and a dedicated account team, a full MMP earns its price. MakeRVN is deliberately focused: subscription apps that want accurate campaign attribution and server-side conversions, cheaply and without an SDK.
How to switch
- Create a tracking link per active channel and point your ads at it
- Connect the RevenueCat webhook (and your Meta/TikTok credentials)
- Run both in parallel for a week and compare — then cut the SDK
You can validate all of it on the free tier before spending a cent, which is the fairest way to compare an alternative: on your own traffic.