Blog

Actionable reads for app growth

Field notes on attribution, signal engineering, paid user acquisition, and automation, written by the team building MakeRVN.

AttributionMay 17, 20267 min read

Why device-level attribution beats modeled conversions

Modeled conversions fill the gaps the privacy era created, but they smooth over the exact signal growth teams need. Here is why deterministic, device-level attribution still wins for app marketers.

Elena Vasquez

Head of Measurement

Read article

SignalsApril 22, 20268 min read

Engineering the 'Trial qualified' event for smarter ad optimization

Ad networks optimize toward whatever event you send them. If that event is a raw trial start, you teach the algorithm to buy tire-kickers. Here is how to build a 'Trial qualified' signal that buys revenue.

Marcus Hale

Staff Growth Engineer

PlaybookMarch 9, 20266 min read

The creator deep-linking revenue-share playbook

Influencer deals usually die in a spreadsheet of promo codes nobody can reconcile. This playbook shows how to run creator campaigns on deterministic deep links and pay out on attributed revenue, automatically.

Priya Nandakumar

Partnerships Lead

GrowthFebruary 11, 20267 min read

Running enhanced app campaigns (EACs): a practical guide

Enhanced app campaigns hand most of the targeting and creative rotation to the network's algorithm. That only works if you feed it the right signal and read the results correctly. Here is the operating manual.

Daniel Roth

UA Strategy Lead

EngineeringJanuary 19, 20269 min read

Sending server-side conversions to Meta CAPI & TikTok Events API

Client-side pixels lose more signal every release. Server-side conversion APIs recover it, if you implement deduplication, identity, and event matching correctly. A field guide for engineers.

Sofia Lindqvist

Principal Engineer