Dashboard & metrics
A tour of the Overview — what each number means and how to read it.
KPIs
The top row, each with a real period-over-period change:
- Attributed revenue — subscription revenue tied to your ad clicks (refunds subtract).
- Installs — device first-opens in the period.
- Trials started — free-trial starts.
- Paid conversions — purchases and trial-to-paid, the events you're billed on.
- Active subscribers — a current snapshot.
Acquisition sources
Your funnel by channel and by campaign: clicks → installs → conversions, so you can see which sources not only drive volume but actually convert to revenue.
Locations
The same funnel by country, with real flags. Spot markets that install a lot but pay little — or the opposite.
Activation funnel
The drop-off from click to paid across the steps we actually track — click, install, trial, paid — so you can see where users fall out.
Last user events
A live feed of who converted, from where and how much — each with a match confidence chip so you can trust the attribution at a glance. Users are shown as anonymous, generated identities; MakeRVN never exposes personal data.
Sandbox events